Cookie Policy

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work efficiently, provide a better user experience, and supply information to site owners.

Cookies can be "session" cookies (which are deleted when you close your browser) or "persistent" cookies (which remain on your device for a set period or until you delete them). They can be set by the website you are visiting ("first-party cookies") or by third parties whose services the website uses ("third-party cookies").

This Cookie Policy explains how MODS LTD ("we," "us," or "our") uses cookies and similar technologies on the Mods.chat platform. This policy should be read alongside our Privacy Policy, which provides further details about how we process your personal data.

2. How We Use Cookies

We use cookies on the Mods.chat platform for the following general purposes:

• Essential functionality: Keeping you signed in, maintaining your session, and protecting against security threats
• User preferences: Remembering your settings, such as your preferred theme (light or dark mode)
• Performance and analytics: Understanding how visitors interact with the Platform so we can identify issues and improve the experience

We aim to use the minimum number of cookies necessary to provide a secure and functional experience.

3. Types of Cookies We Use

The cookies used on our Platform fall into the following categories:

A. Strictly Necessary Cookies

These cookies are essential for the Platform to function and cannot be disabled. They are typically set in response to actions you take, such as logging in or setting your privacy preferences.

• Session Cookies: Maintain your authenticated session so you stay signed in as you navigate between pages. These are deleted when you close your browser.
• Security Cookies: Provide CSRF (Cross-Site Request Forgery) protection and help prevent unauthorized actions on your behalf

B. Performance and Analytics Cookies

These cookies help us understand how visitors use the Platform by collecting aggregated, anonymous information. We use this data to improve performance and user experience.

• Vercel Analytics: We use Vercel's privacy-respecting analytics to collect performance metrics and Web Vitals. This service does not use cross-site tracking, does not collect personally identifiable information, and all data is aggregated. No data is shared with third-party advertisers.
• Google Analytics: We use Google Analytics to understand how visitors interact with the Platform, including page views, session duration, and navigation patterns. Google Analytics uses cookies to collect anonymized usage data. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

C. Advertising & Conversion Tracking Cookies

When you arrive at Mods.chat from a Google Ads campaign, we capture the ad click identifier (such as gclid, wbraid, or gbraid) and any UTM marketing parameters from the URL. These values are stored as first-party cookies on the .mods.chat domain so we can attribute your visit to the campaign that brought you here.

• ads_click_id: Stores the Google Ads click identifier. Persistent, 90-day expiry. Used to attribute conversions (e.g., registration, application) back to the originating ad campaign.
• ads_click_type: Records which type of click identifier was captured (gclid, wbraid, or gbraid). Persistent, 90-day expiry.
• utm_params: Stores UTM marketing parameters (source, medium, campaign) from the landing URL. Persistent, 90-day expiry.

Once you create an account, this attribution data is saved to your user profile and the cookies are cleared. We use this data solely to measure our own advertising effectiveness and to send conversion signals to Google Ads via server-side APIs. We do not display third-party advertisements on our Platform.

D. Functionality Cookies

These cookies enable enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have integrated into our pages.

• Theme Preference: Your chosen color scheme (light or dark mode) is stored via a persistent first-party cookie on the .mods.chat domain and localStorage to prevent visual flashing on page load and to maintain consistency across the marketing site and application
• User Settings: Preferences related to your use of the Platform, such as notification settings and display options

4. Third-Party Cookies

We strive to minimize the use of third-party cookies on our Platform. Currently, the following third-party services may set cookies:

• Vercel Analytics: Collects anonymized performance and usage metrics. Vercel's analytics are designed to be privacy-friendly and do not track users across websites. For more information, refer to Vercel's Analytics Privacy Policy.
• Google Analytics: Collects anonymized usage and traffic data. Google may process this data on servers outside the UK/EEA. For more information, refer to Google's Privacy Policy.

5. How to Manage Your Cookies

You have the right to decide whether to accept or reject non-essential cookies. You can manage your cookie preferences in the following ways:

Browser Settings

Most web browsers allow you to control cookies through their settings. You can typically find these options in your browser's "Settings," "Preferences," or "Privacy" menu. Common actions include:

• Viewing and deleting existing cookies
• Blocking all cookies or only third-party cookies
• Setting your browser to notify you when a cookie is being set
• Configuring cookies to be deleted automatically when you close the browser

Browser-Specific Instructions

For detailed instructions on managing cookies in your browser, visit your browser's help documentation:

• Chrome: Settings → Privacy and Security → Cookies
• Firefox: Settings → Privacy & Security → Cookies
• Safari: Preferences → Privacy → Manage Website Data
• Edge: Settings → Cookies and Site Permissions

Important Note

Please be aware that blocking or deleting strictly necessary cookies may affect the functionality of the Platform. For example, you may not be able to stay signed in or your theme preference may not persist between visits.

For more general information about cookies and how to manage them, you can visit www.aboutcookies.org or www.allaboutcookies.org.

6. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use, our practices, or legal requirements. When we make changes, we will update the "Last updated" date at the top of this page.

For material changes that significantly affect how we use cookies, we will provide notice through the Platform or by email. We encourage you to review this policy periodically.

7. Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us:

For broader questions about how we handle your personal data, please refer to our Privacy Policy.